Ad specifications Print

photo of Steve Hefty

Steve Hefty
Advertising Account Executive
702 S. High Point Rd.
Suite 121
Madison, WI 53719
This e-mail address is being protected from spambots. You need JavaScript enabled to view it

More information:

Media Kit (PDF)

Ad Specifications

  • Material requirements
  • Photo requirements
  • Programs & Liability



Web Advertising

  • Information available upon request.

Pre-printed Inserts

  • Information available upon request. Zoned inserts by ZIP codes available.

Reach a greater audience

The Catholic Herald of the Diocese of Madison is associated with the Catholic Herald in the Archdiocese of Milwaukee and the Catholic Herald in the Diocese of Superior. Learn more about how you can reach readers in these three dioceses for a significant discount. Contact Steve Hefty (608-821-3074) for more information.

(See also the Detailed Ad/Photo Specifications PDF.)

Ad Formats

Material Requirements
We are a Macintosh based operation. We prefer files in QuarkXPress or PDF format (with all fonts embedded). We also accept JPG, EPS, and TIF files.

Photo Requirements

  • All photos should be saved as TIF or EPS
  • All photos should be saved as B/W or CMYK
  • Resolution should be at least 170 dpi for photos, 300 dpi for line art
  • Line screen is 85 lpi
Programs & Liability

Programs Used

  • QuarkXPress 9.0
  • Adobe Illustrator CS5
  • Adobe Photoshop CS5

Unacceptable File Formats

  • Adobe PageMaker, Microsoft Publisher


The Catholic Herald reserves the right to replace any font in any ad that defaults or causes problems for the printer. If fonts are not included with the file, the Catholic Herald will substitute the missing fonts with similar fonts. In addition, for any ad file that is sent in an unacceptable format, the Catholic Herald reserves the right to make any necessary changes and/or recreate ad according to specification guidelines.