Advertising Account Executive
702 S. High Point Rd.
Madison, WI 53719
Media Kit (PDF)
- Material requirements
- Photo requirements
- Programs & Liability
- Information available upon request.
- Information available upon request. Zoned inserts by ZIP codes available.
Reach a greater audience
The Catholic Herald of the Diocese of Madison is associated with the Catholic Herald in the Archdiocese of Milwaukee and the Catholic Herald in the Diocese of Superior. Learn more about how you can reach readers in these three dioceses for a significant discount. Contact
(608-821-3074) for more information.
(See also the Detailed Ad/Photo Specifications PDF.)
We are a Macintosh based operation. We prefer files in QuarkXPress or PDF format (with all fonts embedded). We also accept JPG, EPS, and TIF files.
- All photos should be saved as TIF or EPS
- All photos should be saved as B/W or CMYK
- Resolution should be at least 170 dpi for photos, 300 dpi for line art
- Line screen is 85 lpi
Programs & Liability
- QuarkXPress 9.0
- Adobe Illustrator CS5
- Adobe Photoshop CS5
Unacceptable File Formats
- Adobe PageMaker, Microsoft Publisher
The Catholic Herald reserves the right to replace any font in any ad that defaults or causes problems for the printer. If fonts are not included with the file, the Catholic Herald will substitute the missing fonts with similar fonts. In addition, for any ad file that is sent in an unacceptable format, the Catholic Herald reserves the right to make any necessary changes and/or recreate ad according to specification guidelines.