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Jump to:
 • Advertising Contact Person
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    (Ad Formats; Programs & Liability)
• Detailed Ad/Photo Specifications (PDF file*)
• The Catholic Herald Media Kit (PDF file*)
 • Deadlines
• Pre-printed Inserts
• Policies
• Classified Ads (Classifieds page)

(* The Detailed Ad/Photo Specifications file is about 42 KB in size. The Catholic Herald Media Kit file is about 698 KB in size and may take a long time to download on a dial-up Internet connection. Both are Portable Document Format files, also called PDFs, which can be viewed using the freely available Adobe® Reader® software. Many computers already have this software and will automatically open the document when you click on one of the PDF links above. Adobe Reader is a registered trademark of Adobe Systems Incorporated in the United States and/or other countries.)


Advertising Contact Person

photo of Steve Hefty
Steve Hefty
Steve Hefty
Advertising Account Executive
Phone: 608-821-3070
E-Mail: shefty@straphael.org

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Catholic Herald Specifications

(See also the 42 KB PDF of Detailed Ad/Photo Specifications.)

Ad Formats
Material Requirements
  • QuarkXPress File
      - Must send Quark file
      - All photos used
      - All fonts used including suitcase and postscript
      - A printed proof
Photo Requirements
  • All photos should be saved as TIFF or EPS
  • All photos should be saved as B/W or CMYK
  • Resolution should be at least 170 dpi for photos, 300 dpi for line art
  • Line screen is 85 lpi

Programs & Liability
Programs Used
  • QuarkXPress 5.0
  • Adobe Illustrator 8.0
  • Adobe Photoshop 6.0
Unacceptable File Formats
  • Adobe Pagemaker, Microsoft Publisher
Liability

The Catholic Herald reserves the right to replace any font in any ad that defaults or causes problems for the printer. If fonts are not included with the file, the Catholic Herald will substitute the missing fonts with similar fonts. In addition, for any ad file that is sent in an unacceptable format, the Catholic Herald reserves the right to make any necessary changes and/or recreate ad according to specification guidelines.

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Deadlines

The Catholic Herald is published every Thursday. Space reservations must be made 7 days in advance for the following edition.

Space Reservation
Display Advertising: Thursday, 10 a.m.
Classified Advertising: Thursday, 10 a.m.

Copy/Artwork for Ads
Display Advertising: Thursday, 2:30 p.m.
Classified Advertising: Thursday, 2:30 p.m.

Camera-Ready Artwork/Files
Display Advertising: Wednesday, 10 a.m.
Classified Advertising: Wednesday, 10 a.m.

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Pre-printed Inserts

Information available upon request. Zoned inserts by zipcodes available.


Policies

  • All advertising is accepted subject to approval by the publisher.
  • The Catholic Herald reserves the right to refuse or cancel any advertisement at any time.
  • Minimum size is 1 column wide by 1 inch deep.
  • Publisher is not responsible for errors in advertisements accepted after normal deadlines.
  • Ads that appear in a form similar to news material will have the word "advertisement" inserted above the ad.
  • The Catholic Herald will not knowingly accept or publish material that is in violation of the law. Advertisers and/or agency state that either has the authority to place the ad and agree to assume liability for all contents of all ads printed, as well as any claim arising therefrom made against The Catholic Herald.
  • All agreements should be in writing.
  • Contracts must be completed within time specified.
  • Uncompleted contracts will be short rated.
  • Commission to agencies: 15%
Statewide advertising information available.

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Diocese of Madison, The Catholic Herald
Offices and mailing address: Bishop O'Connor Catholic Pastoral Center, 702 S. High Point Rd., Madison, WI 53719
Phone: 608-821-3070     Fax: 608-821-3071     E-Mail: info@madisoncatholicherald.org

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